Board of Directors - IIBA Bay Area Chapter
‘If you can’t explain it to a six-year-old, you probably don’t understand it yourself.’ - Albert Einstein
I am an IIBA & PMI Certified Business Analysis Professional passionate about problem solving.
I believe in maintaining a positive mindset and creating partnerships with a purpose. I have a love
for fitness and a passion for the half marathon.
Arcely is a Business Analyst who has over 8yrs of experience in the Finance/Banking Domain. She has been involved with the IIBA Bay Area Chapter community since 2019. You can find her traveling, enjoying time with family, wine tasting, and going on food adventures outside of work. Feel free to connect with her through LinkedIn.
Jay Ashford is a consulting project manager and business analyst. He is the founder of ATS Partners,
an Oakland-based consulting and training firm that helps guide clients along their journey from current
state to future state in support of strategic organizational goals. Outside of work, Jay has volunteered
with several local civic and community organizations.
Earlier in his career Larry was a project manager - business analyst who gained senior level experience in a variety of sectors including financial services, healthcare, and utilities usually working in a hybrid role combining his PM and BA skillsets. However, in the last few years he has transitioned into the dynamic area of environmental sustainability. Here he uses his business analysis and data analytics skillsets to address local, regional, and even global sustainability challenges. He is currently pursuing consulting opportunities in related work areas. He has been a long term member of the IIBA Bay Area Chapter and is passionate about insuring its success by aligning the use of business analysis with the various Silicon Valley IT work disciplines. He is a resident of Foster City and is very involved in his community serving in a variety of leadership volunteer activities.